Jason Orr.

Student Innovation Challenge

Client:

LBJ School at UT

Work for:

Smith

Description:

The Dell Social Innovation Challenge is a program and competition for university students interested in social entrepreneurship. Established in 2007 but backed by a $5M donation from Dell in 2010, they wanted to rebuild the competition’s site and online presence from scratch.

DSIC and Smith worked together to create an online structure and experience that allows students to enter and grow their ideas through various stages of development. Then submit them for a chance to win up to $50k.

What I did:

• Concept explorations
• Interim branding
• Visual language & template design
• Asset production & guidelines

Umbel

Client:

Umbel

Work for:

Smith

Description:

Umbel is a startup that helps publishers, brands and media companies measure and monetize their audience with high fidelity data. Smith worked with them in the early days to help identify, define and design their product's experience.

What I did:

• Concept ideation & exploration
• Experience design
• Data visualization design
• Visual language & template design

NewsReader App

Client:

Libre Digital

Work for:

Smith

Description:

Libre Digital is a digital publisher who provides digital distribution for huge media companies (e.g. Cox Media, New York Times, etc.). They wanted to provide an HTML5 Newsreader Application for their clients that didn't have proprietary apps or wanted apps outside of the iOS market.

Smith worked with LD to define the news reading experience and design an app that could be easily branded, work across all touch, mobile, and desktop platforms, and respond to various screen sizes.

What I did:

• Design exploration
• Experience design
• Visual language & template design
• Asset production & guidelines

SkyShelf App

Client:

Libre Digital

Work for:

Smith

Description:

To accompany the NewsReader App, LibreDigital created a digital reading application that acted as a cross-platform bookstore and reading app. Again, Smith worked with LD to define and design the experience.

What I did:

• Design exploration
• Brand exploration
• Visual language & template design

Dell Stage Apps

Work for:

Dell

Description:

There was a nine month period of temporary insanity where I worked at Dell. I wanted to learn about software design and how not to run a company, so it worked out. While there, I worked on a suite of consumer applications that would accompany the new series of touch-enabled PCs, phones, and tablets as well good old fashioned desktops. Turns out, the machines weren't very good and Dell doesn't care about things like software.

What I did:

• Design lead on Photo App & Video App
• Created and defined software UI language
• Asset production, guidelines, and dev oversight

Disney World Home Page Redesign

Client:

Disney World

Work for:

Odopod

Description:

This was a quick project with Odopod to redesign the home page of DisneyWorld.

What I did:

• Design exploration

Kirkus Reviews

Client:

Kirkus Reviews

Work for:

Smith

Description:

Kirkus, providing book reviews since like 1840, wanted to change the direction of the company into a book review aggregator as well as a respected reviewer. They wanted to be rotten tomatoes for books.

Smith provided concept designs of a review page and their blog templates, which is a big part of their revenue.

What I did:

• Concept ideation
• Design exploration

Southwest Airlines

Client:

Southwest Airlines

Work for:

Razorfish & Smith

Description:

I've worked with Southwest since 2006 when I successfully redesigned their home page while at Razorfish. SInce then I've led experience and design teams to redesign their booking engine flow, rewards system, community integration, and travel guide experience.

What I did:

• Led user experience and design teams in site redesign